Nature of Business
Sunrise Sports Sdn Bhd, Kuala Lumpur is one of the leading wholesalers and distributors of branded sports equipment, accessories, apparel and sports footwear in Malaysia having its offices at Singapore, Malaysia, Indonesia, Brunei, Vietnam, Philippines, Hong Kong, Macau and India.
Sunrise's mission statement "to be the No. 1 sports goods and lifestyle company in Asia, providing a healthy lifestyle" reflects the company's dedication to promoting and developing sports in the region, and this is exemplified in its active involvement in international sporting events.
Sunrise Sports in the official equipment supplier to Badminton Association of Malaysia and actively sponsors international, national and state level tournaments in Malaysia. Some of the major events sponsored by the company are as follows:-
- Malaysia Open Super Series
- Yonex-Sunrise Malaysia Open GP Gold
- Malaysia International Challenge
- Malaysia National GP Final
Sunrise Malaysia actively contributes to the development of sports in the community too. The promotion and growth of sports continues to be the core commitment of Sunrise and this is what drives the company forward to achieve greater heights.